Our collective

The name Maïa & Mercure refers to Socratic maieutics and the god of communication.

We aim to reveal what already exists. We bring to light and communicate the potential of funds, their investments, and the people behind them.

Maïa & Mercure was founded by Anna Casal, a communications strategy advisor with over 15 years of experience in France and internationally. She supports startups, think tanks, and investment funds (PE and VC) in developing their communication strategies. Anna is also an author and a speaker at conferences and training sessions. All of her work reflects her commitment to communication rooted in authenticity and her passion for people.

Alongside Anna, the founder, Maïa & Mercure is built on a collective of unique individuals who share a common culture of excellence. Selected for both their expertise and their mindset, these talents form a valuable ecosystem. We connect you with the best profiles according to your needs.

I advise executives, founders, investment funds, and organizations when the challenges go beyond communication itself: periods of transformation, repositioning, moments of heightened exposure, structuring decisions, or long-term commitments.
My role is to help decision-makers clarify what must be said, what must be upheld, and what cannot be compromised. I work upstream of execution as a strategic thinking partner, turning complexity into a clear, coherent, and sustainable vision.

Over the past few years, I have supported players in investment, healthcare, energy transition, and artificial intelligence, including Artefact, Incepto, Avocoop, Karista, RAISE, Siparex, InBonis, Primagaz, and Volta.

Alongside my advisory work, I write and develop projects focused on leadership, responsibility, and the narratives that shape our collective future.

Areas of expertise:

  • Strategic advisory for executives and leadership teams
  • Brand positioning and brand platforms
  • Thought leadership and executive visibility
  • Media relations
  • Sensitive and high-stakes communications
  • Transformation narratives and change management
  • Editorial strategy and high-value content
  • Event format design and copywriting
  • Speaking engagements and moderation

Founder

A graduate of Sciences Po Paris and Sorbonne University, I advise brands, executives, and organizations on positioning, narrative, and influence in rapidly evolving environments. I place authenticity at the heart of both my work and my way of working, guided by a constant triad of strategy, psychology, and creativity.

After several years in the luxury industry, I now teach this sector, contributing to the development of professionals capable of combining expertise with critical thinking. My personal research explores the connections between creation, culture, power, and platforms, with a particular interest in what creation produces within—and through—our societies.

Areas of expertise:

  • Brand strategy & positioning
  • Strategic planning
  • Content strategy
  • Insights and foresight
  • Event format design and copywriting
  • Speaking engagements and moderation

Brand Strategy

I support companies in the healthcare, finance, and tech sectors with their communication strategy. My approach is personalized, strategic, and thoughtful. I place great importance on thoroughly analyzing each client’s specific needs in order to design authentic and impactful communication strategies. I help you clarify your vision, build a communication plan, strengthen your media presence, and support your company’s growth.

Areas of expertise:
– Communication strategy consulting
– Press relations
– Social media
– Content creation and copywriting

Communication Strategy & Public Relations

A graduate of ESSEC Business School and the École Nationale Supérieure des Beaux-Arts de Paris, I have spent nearly 25 years shaping distinctive, authentic brand strategies by combining strategic expertise in business and experience design with a professional artistic practice in painting and writing.

I work with companies, cultural institutions, and leading brands—including Google, the Louvre Museum, Hermès, Chanel, and Provence Tourism—to help transform a clear vision into momentum, an intention into a meaningful experience, and an idea into compelling editorial content.

I believe that clarity, purpose, and human insight are the foundations of energy and engagement—for organizations as well as the people they serve. This commitment to relevance and meaning guides every project I undertake.

Areas of Expertise

  • Brand Strategy & Positioning
  • Content & Editorial Strategy
  • Communication Strategy
  • Experience Strategy (UX → HX)
  • Cultural Intelligence & Human Insight

Brand strategies

With a background in pharmacy, I further specialized by earning a diploma in Scientific Journalism and Medical Information, enabling me to support healthcare organizations and professionals in their digital communication.

From editorial guidelines and content strategy to editorial planning, I help you build a clear, consistent, and impactful communication strategy.

I also provide live coverage of your events through modern, on-the-ground digital communication, helping maximize their visibility and engagement with your target audiences.

Areas of Expertise

  • Scientific Journalism
  • Digital Communication (Web & LinkedIn)
  • Medicine & Pharmacy
  • Digital Health, HealthTech, Biotech & MedTech

I have been supporting funds and startups in marketing, communication strategy, and media relations for over 15 years.

Corporate Communication

A former journalist, I have over ten years of experience in communication and press relations across a variety of sectors, including entrepreneurship, finance, as well as education and research. Passionate about words, I enjoy conveying ideas with precision, crafting engaging narratives, and making even the most complex concepts easy to understand. My goal: to bring impact to your communication.

Areas of expertise:
– Journalism – Content writing
– Strategic communication
– Media relations

Journalism & Content Creation

Media expert

Small stories make great stories. I love uncovering them, telling them, and sharing them.

I’m Cécile, and I create video content, working across every stage of filmmaking—from concept to post-production. Combining creativity with strong audiovisual expertise, I support my clients in shaping and embodying the message they want to convey.

My work lies at the heart of human connection. I strive to embrace diverse perspectives and to help people feel confident in front of the camera.

Areas of expertise:
– Writing and storytelling
– Corporate and documentary filmmaking
– Event coverage and interviews
– Team building and coaching through cinematic tools

Video creation

Studio Marlie is us—Marine and Julie—two digital enthusiasts brought together by a unique complementarity. We combine Marine’s artistic eye and attention to detail with Julie’s technical drive and determination to turn your ideas into engaging websites. We give 100% to every project, ensuring efficiency, speed, and professionalism. Our approach is built on listening, flexibility, and transparency, delivering tailor-made solutions that truly reflect your vision.

Areas of expertise:
– Website creation (WordPress x Elementor)
– Website redesign

Website creation

I support you in all your digital communication efforts by aligning your positioning, target audiences, and objectives with the most relevant digital platform trends for your project—always with precision and flexibility. From strategic consulting to the development and monitoring of concrete action plans, including the creation of relevant, well-targeted content and the full management of your social media—covering editorial strategy, moderation, and daily performance tracking—I can take full responsibility for managing your digital presence.

Areas of expertise:
– Social Media Consulting
– Community Management
– Social & Google Ads

Social Media Consulting

A professional proofreader, editor, and author specializing in art books and illustrated publications, I review, adapt, rewrite, or write any text in French, across all formats and media, tailored to the target audience and defined objectives. My work addresses both substance and style, with a strong attention to detail—those elements that make all the difference in creating content that is impactful, harmonious, elegant, and coherent.

Areas of expertise:
– Editorial coordination
– Documentation (bibliographic and iconographic research)
– Writing, revision, editing, and comprehensive content proofreading

Writer, Editor & Proofreader

I’m the one who clarifies stories and ensures they make an impact everywhere. With over 25 years of experience in developing B2B brands and businesses, I work with leading companies and startups across all sectors, worldwide. Operating with full transparency—from idea to expression—I bridge the gap between brand, content, and communication, helping businesses stand out and shine through storytelling. My latest book, Only Connect: The Art of Corporate Storytelling, explains how to achieve this.

Areas of expertise:
– Brand positioning and strategic storytelling
– Messaging and narrative development
– Content strategy and execution
– Creative direction and campaign copywriting
– Executive presentation and podcast support

Brand Strategy & Author

I support the Corporate Finance ecosystem—M&A and Private Equity—in defining corporate and/or transactional communication strategies. I have been Managing Partner at CTCom since 2012, after working as a consultant at Ogilvy Public Relations Worldwide.

A graduate in Economics from Paris X, I have developed expertise in crisis communication, corporate communication, and communication strategy.

Areas of expertise:
– Media relations
– Corporate communication
– Transactional communication

Corporate Communication

Twenty years in communication consulting, seeking what creates meaning, what provides structure, and what endures over time.

Supporting leaders and organizations through their transformations—across brand strategy, storytelling, brand platforms, and editorial direction.

With one constant: a focus on what lasts. What I value is bringing clarity of direction, articulating the right message, and writing in service of deep coherence.

This level of discipline is also rooted in endurance sports: a former national-level swimmer, marathon runner, and long-distance triathlete. Through this, I have learned rigor over the long term, resilience in effort, and the strength of productive solitude. This discipline shapes my approach to strategy as a work of structure, direction, and transformation.

At the intersection of these two fields, I now develop an approach at the crossroads of language, mindset, and narrative.
My focus: structuring what flows through—both in storytelling and in trajectories.

Areas of expertise:

– Meaning and coherence diagnostics (brand, employer brand, collective)
– Design of strategic or narrative platforms, and writing of complex narratives
– Editorial consulting in contexts of tension or transformation
– Development of high-impact strategic trend reports
– Design of digital narrative experiences (structured UX, editorial frameworks)
– Narrative-based mental coaching (articulating, structuring, sustaining over time)

Narrative Intelligence Strategist

I’m the one who builds clear, effective, and sustainable marketing strategies.

For over 20 years, I have supported companies in phases of launch, pivot, or structuring—helping them turn their vision into concrete action plans, activate the right acquisition and retention levers, and establish growth aligned with their values.

I enjoy connecting strategy with execution, data with intuition, and business with people. Above all, I like helping teams gain clarity so they can move forward with purpose and impact.

Areas of expertise:
– Marketing strategy & action planning
– Acquisition & retention
– Structuring marketing teams and processes
– Go-to-market strategy and product/service launches
– Mentoring marketing managers and directors

Expert in strategic and operational marketing

I’m Aurélie, an art director, graphic designer, and illustrator. Based in Madrid for several years, I’ve enriched my creative vision by blending Parisian chic with Spanish salero. With over 15 years of experience, I have developed international branding and advertising campaigns in the fashion, cosmetics, and cultural sectors.

At the same time, I founded Croissant Mixto, a studio where I transform and modernize brands, spaces, and events through illustration and ceramics—infusing them with color, energy, and humor, which are at the heart of my artistic signature. Visual storytelling is central to my work, whether I’m creating logos, painting murals, directing photoshoots, or designing unique objects (like a vase with banana-shaped handles). A true epicurean, I love Sunday vermouth, raclette, and I dream of having been friends with Frida Kahlo and Picasso.

Areas of expertise:
– Creation or redesign of visual identities (360° branding, logos, brand guidelines)
– Art direction for photoshoots
– Custom illustrations for brands, spaces, and events
– Social media content
– Interior decoration (murals, artistic window displays, ceramic creations)

Art direction and visual identity